Digital Labor

Joshua Danielson


Joshua Danielson is the co-founder and CEO of Loconomics Cooperative, Inc. based in San Francisco. As an early adopter of the “sharing” economy (an Airbnb host since 2010, an owner on car-sharing platforms, and user of many others), he understands both the inner workings of and the power these platforms possess to create economic empowerment for their users. His professional background includes pricing and revenue management, analytics, product strategy and management, contract negotiations, and voice of the customer programs primarily in the travel industry. He holds an MBA from IESE Business School (Barcelona) and a Bachelor of Science in Business from the University of Minnesota Carlson School of Management.

Launching in beta this fall, Loconomics is an on-demand marketplace for clients to book local services (housecleaning, tutoring, massage therapy, etc.) and gives service professionals the tools and technology needed to run their own business. While virtually all “sharing” economy platforms are currently owned by venture capitalists, Loconomics is structured as a freelancer and employee-owned cooperative with innovative bylaws written by Janelle Orsi (Sustainable Economies Law Center). Service professionals elect the board and pay a monthly user fee to fund the business team that oversees the marketing and operations of the platform.