As member–driven products and services continue to propel companies like Uber and Airbnb, what role do online communities play in the success of a product? Brianna Wettlaufer will speak about how to cultivate an online community that is healthy and engaged,serving as an engine for the success of a business. Through the story of her company’s pivot from crowd-sourcing to shared ownership and collaboration, she will describe the building blocks of an ethics–based business and how they relate to fostering loyalty among members and customers.
Brianna Wettlaufer is CEO and co-founder of Stocksy United, an online artist-owned co-op that specializes in high-end curated stock photography. Brianna has worked as an executive in the stock industry for over 10 years. She has mentored start-ups in Canada, Korea, Japan, and the US, all focused on using community and curation to lead companies forward in photography, art, and music. In 2012 she co-founded Stocksy, focused on the support and empowerment of sustainable artist careers through democratic business.
Read more about Wettlaufer in her July New York Times profile.